The product Websites, online stores and landing pages with SEO and advertising is a comprehensive solution for creating an effective online presence for small and medium-sized businesses. The solution includes the development of modern websites, functional online stores and attractive landing pages, taking into account the principles of UX/UI design. Special attention is paid to search engine optimization (SEO) and the integration of advertising campaigns, which ensures high visibility of resources on the Internet and helps attract the target audience.

Main features and functionality

• Adaptive design development:
Creating cross-browser and adaptive websites that ensure correct display on all devices (PC, tablet, smartphone).

• Functionality of online stores:
Implementation of a full cycle of e-commerce: from catalog presentation and online payment organization to order management and integration with CRM systems.

• High-conversion landing pages:
Develop single-page websites optimized to attract and retain potential customers, with an emphasis on a clear call to action.

• UX/UI optimization:
The application of modern approaches to design and user experience, providing intuitive interaction, ease of navigation and a high level of visitor engagement.

• SEO optimization:
The introduction of advanced SEO tools and techniques to optimize content, site structure and technical characteristics, which improves ranking in search engines.

• Ad integration:
Connecting and configuring ad platforms (Google Ads, Yandex. Direct, etc.), which allow you to launch targeted advertising campaigns to increase traffic and sales.

• Content management:
Using a CMS for convenient updating and management of the site content, allowing the customer to independently edit and publish new materials.

Technologies used

• HTML, CSS, JS:
Fundamental technologies for creating structured, stylized, and interactive web markup.

• CMS (Content Management System):
Popular content management systems (WordPress, Joomla, Drupal, etc.) that allow you to speed up the development process and simplify website administration.

• SEO tools:
The use of specialized software solutions for site analysis and optimization (for example, Google Search Console, SEMrush, Ahrefs) to improve its search visibility.

• Advertising platforms:
Integration with contextual advertising platforms and marketing services for the operational launch and management of advertising campaigns.

Target audience and customer segments

• Small Business:
Businesses that need a fast and affordable solution to build an online presence, increase sales, and attract new customers.

• Medium-sized businesses:
Companies seeking to optimize their digital presence, improve user experience, launch effective advertising campaigns, and scale their online businesses.

• Startups and brands:
New companies and brands looking for comprehensive support to quickly enter the market and gain a competitive advantage in the digital environment.

Development and integration opportunities

• Expansion of functionality through plug-ins and modules:
The ability to integrate additional services such as analytics systems, online chats, CRM systems and ERP solutions for deeper automation of business processes.

• Integration with social networks:
Expanding the possibilities of website promotion by synchronizing with popular social platforms, integrating social buttons, widgets, and community management systems.

• Adaptation to mobile platforms:
Improvement of the mobile version and development of individual mobile applications to improve the accessibility and quality of customer interaction on smartphones and tablets.

• Multilingualism and localization:
Support for multiple languages to enter international markets and adapt content to the regional characteristics of the target audience.

• Development of advertising campaigns:
Continuous implementation of new tools and analytical services to optimize advertising strategies, monitor effectiveness and adjust campaigns in real time.

Conclusion

The product "Websites, online stores and landing pages with SEO and advertising" from AIS Sokol offers a comprehensive solution for small and medium-sized businesses seeking to strengthen their online presence. Thanks to the combination of modern development technologies, optimized UX/UI design, professional SEO optimization and integration of advertising campaigns, the product can significantly increase the company's competitiveness, attract a new audience and accelerate sales growth. The flexibility and scalability of the solution ensure its adaptation to changing market requirements and business development in a dynamic digital economy.